Supplier · Peer benchmark
Peer comparison
How Alpha Marketing UK Ltd stacks up against suppliers competing for the same workloads — based on overlap with its 20 signature CPV codes over the last 24 months. Target HQ: Northern Ireland.
Value band:
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CohortAlpha Marketing UK Ltd(You)Howden Joinery LimitedGRESHAM OFFICE FURNITURE LIMITEDBATES OFFICE SERVICES LTDSENATOR INTERNATIONAL LIMITED (t/a Teal Furniture)Cast Furniture Limited
iAuto-picked from 20 signature CPV codes · last 24 months overlap
Metric | HJ Howden Joinery Limited Peer · rank #1 | GO GRESHAM OFFICE FURNITURE LIMITED Peer · rank #2 | BO BATES OFFICE SERVICES LTD Peer · rank #3 | SI SENATOR INTERNATIONAL LIMITED (t/a Teal Furniture) Peer · rank #4 | AM Alpha Marketing UK Ltd (You) · target supplier | CF Cast Furniture Limited Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £35.0m | £14.3m | £7.3m | £1.6m | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | £750k | £750k | £750k | — | — |
| Total awarded (lifetime)All time, all contracts | £61.9m | £205.7m | £426.9m | £199.2m | £8.8m(−96%) | £16.6m |
| Contracts won (12m)Distinct awards last year | 3 | 12 | 24 | 7 | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —