Supplier · Peer benchmark
Peer comparison
How The Union Advertising Agency Ltd stacks up against suppliers competing for the same workloads — based on overlap with its 20 signature CPV codes over the last 24 months. Target HQ: Scotland.
Value band:
/
CohortThe Union Advertising Agency Ltd(You)Ipsos (Market Research) LtdBMG RESEARCH LTDRECONOMY (UK) LIMITEDOgilvy and Mather GroupSmurfit Kappa Recycling
iAuto-picked from 20 signature CPV codes · last 24 months overlap
Metric | I( Ipsos (Market Research) Ltd Peer · rank #1 | BR BMG RESEARCH LTD Peer · rank #2 | R( RECONOMY (UK) LIMITED Peer · rank #3 | TU The Union Advertising Agency Ltd (You) · target supplier | OA Ogilvy and Mather Group Peer · rank #5 | SK Smurfit Kappa Recycling Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £16.5m | £1.7m | £300k | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | £600k | — | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £96.7m | £30.8m | £12.5m | — | £9.1m | £24.4m |
| Contracts won (12m)Distinct awards last year | 37 | 13 | 2 | — | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —