Supplier · Peer benchmark
Peer comparison
How & Co Cultural Marketing stacks up against suppliers competing for the same workloads — based on overlap with its 1 signature CPV code over the last 24 months.
Value band:
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Cohort& Co Cultural Marketing(You)Ipsos (Market Research) LtdVerian Group UK LtdBMG RESEARCH LTDInseego UK LTD (formerly C Track LTD)Fortius VA Limited
iAuto-picked from 1 signature CPV code · last 24 months overlap
Metric | I( Ipsos (Market Research) Ltd Peer · rank #1 | VG Verian Group UK Ltd Peer · rank #2 | BR BMG RESEARCH LTD Peer · rank #3 | &C & Co Cultural Marketing (You) · target supplier | U Inseego UK LTD (formerly C Track LTD) Peer · rank #5 | FV Fortius VA Limited Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £26.0m | £11.1m | £1.9m | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | £2.6m | £940k | — | — | — | — |
| Total awarded (lifetime)All time, all contracts | £110.9m | £52.7m | £31.6m | — | £28.4m | £3.6m |
| Contracts won (12m)Distinct awards last year | 42 | 18 | 12 | — | — | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —