Supplier · Peer benchmark
Peer comparison
How VML Y&R stacks up against suppliers competing for the same workloads — based on overlap with its 2 signature CPV codes over the last 24 months.
Value band:
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CohortVML Y&R(You)BFBSManning Gottlieb OMDBRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANYOcean OutdoorQuickline Communications Limited
iAuto-picked from 2 signature CPV codes · last 24 months overlap
Metric | BF BFBS Peer · rank #1 | MG Manning Gottlieb OMD Peer · rank #2 | BT BRITISH TELECOMMUNICATIONS PUBLIC LIMITED COMPANY Peer · rank #3 | VY VML Y&R (You) · target supplier | OO Ocean Outdoor Peer · rank #5 | QC Quickline Communications Limited Peer · rank #6 |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £743.7m | £25.4m | £2.3m | — | — | — |
| Framework headroomPer-supplier share of framework ceilings | — | — | £115k | — | — | — |
| Total awarded (lifetime)All time, all contracts | £749.7m | £585.9m | £236.7m | £1.1m(−100%) | £88.1m | £311.8m |
| Contracts won (12m)Distinct awards last year | 2 | 4 | 31 | — | — | |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —