Supplier · Peer benchmark
Peer comparison
How Key Data stacks up against suppliers competing for the same workloads — based on overlap with its 1 signature CPV code over the last 24 months.
Value band:
/
CohortKey Data(You)Ipsos (Market Research) LtdBMG RESEARCH LTDUNIVERSITY OF SOUTHAMPTONI.F.F Research limitedIqvia LTD.
iAuto-picked from 1 signature CPV code · last 24 months overlap
Metric | I( Ipsos (Market Research) Ltd Peer · rank #1 | BR BMG RESEARCH LTD Peer · rank #2 | UO UNIVERSITY OF SOUTHAMPTON Peer · rank #3 | IR I.F.F Research limited Peer · rank #4 | IQ Iqvia LTD. Peer · rank #5 | KD Key Data (You) · target supplier |
|---|---|---|---|---|---|---|
01ActivityVolume, scale, freshness | ||||||
| 12-month contractedAward value, last 12m | £14.8m | £1.7m | £1.3m | £978k | £803k | — |
| Framework headroomPer-supplier share of framework ceilings | £600k | — | — | — | £49k | — |
| Total awarded (lifetime)All time, all contracts | £96.7m | £30.8m | £133.7m | £27.6m | £273.0m | — |
| Contracts won (12m)Distinct awards last year | 36 | 13 | 4 | 8 | 10 | — |
How to read a target cell
The target column carries a delta — value compared to the peer median for that row. Direction-of-good varies by metric, so deltas are neutral.
Peer cell£499m(peer median £255m)
→
Target cell£11.7m(−97% vs median)
Money:
£N.Nm, £Nk, £N.NbnPercent: 42% · pp delta: (+12pp)Day delta: (−149 days) · missing: —