The Supply Chain Network Marketing Project

Procurement Opportunity TSCN is currently looking to procure an individual / organisation to review, develop and promote The Supply Chain Network's upgraded toolkit across the East Riding of Yorkshire and Hull with the purpose of promoting its upgraded benefits, driving traffic to the site and increasing long term engagement. The purpose of the FREE toolkit , is to help businesses to promote their products and services and to give them awareness of regional work to "make opportunities visible, accessible and winnable". As part of this project, you will evaluate the current reach of TSCN website and develop ways to further promote the Supplier Directory and the Opportunities Map across SMEs and micro businesses alongside medium and large organisations. The promotional content will be centred around the benefits of the project, how they can register, the features and benefits of the site and promotion of current case studies. We are looking for a near immediate increase in the generation of leads and throughout the delivery of this project. The measurement of success for this contract will be the increase of traffic to the website (see goals below). This will be measured across the core audiences who use the toolkits. The current site is being redeveloped to increase useability, improve the user experience and encourage more engagement resulting in more opportunities being posted and listings created. The current site, which has not been marketed heavily for the past 12 months currently receives approximately 50 new listings and 10 new opportunities per quarter. We don't currently have the data for interaction/hits on the current website. Goals of the project: Increase of listed businesses - 300 new sign ups Increase in no. of tenders/opportunities - 50 new opportunities on the map Increased awareness measured through sign ups Next 6 months of delivery planned out Proposal Requirements The scope of this project has been deliberately left vague to solicit your interpretation and ideas on how the goals can be best achieved. The tender response should as a minimum include: 1. Details of up to date experience of individual/agency, that substantiate you meet the requirements of the opportunity 2. Evidence to demonstrate a comprehensive knowledge running a promotional campaign 3. Demonstrate knowledge of project location and associated businesses 4. Explanation of how you will deliver your proposed promotion campaign to this area 5. Evidence of how you would manage the portfolio of work within the given timescales 6. Curriculum Vitae/s of identified parties Cost Information Requirements Please include in the proposal a breakdown of the following costs: 1. Number of days/hours proposed for the duration of the project 2. Demonstration of how the days/hours are calculated for successful delivery 3. Hourly/daily rate/s to be applied 4. Maximum contract value is £40k