Provision of Research and Insight (Campaign evaluation contract)

DVLA is preparing to launch a national communication campaign targeting Vehicle Excise Duty (VED) evasion. The campaign will run from January - March and will aim to raise awareness of the consequences of not taxing a vehicle, along with the benefits of using Direct Debit to pay for vehicle tax. DVLA is looking to appoint a supplier to evaluate the effectiveness of a mixed channel publicity campaign to improve compliance in payment of Vehicle Excise Duty (VED).