QUB/2292/22 Contract for a Marketing Campaigns Partner for Domestic Markets (UK and Ireland)
Estimated value
—
Awarded value
—
Suppliers
2
Lots
2
Published
31 Jan 2023
Description
The University has a requirement for a marketing partner to support Strategic Marketing and Communications achieve the goals and recruitment objectives set out in Strategy 2030. This requirement has been split into two Lots. Economic Operators can submit a tender response for either Lot 1 or Lot 2 or both Lots.Lot 1The agency will be responsible for: • Development and implementation of multi-channel digital marketing campaigns in domestic markets (UK and ROI)• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house marketing and recruitment teams to inform planning, delivery and to optimise marketing performance. Lot 2The agency will be responsible for: • Planning and buying of out of home and audio campaigns in domestic markets (UK and Ireland). This will include researching the opportunities, identifying target audience media consumption habits, assessing environmental factors that could impact on campaign delivery and media buying
Scope
- Reference
- QUB/2292/22
- Commercial tool
- Standalone contract
- Contract dates
The Contract will initially be for a period of 12 months, subject to satisfactory annual review, with the option to extend the contract by up to a further 48 months.
- Main category
- services
- CPV classifications
- 79342000
- Contract locations
- Northern Ireland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| — | — | price | — |
Submission & procedure
- Procedure
- Open procedure
Award details· 2 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
—
Contract end
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Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| Lot 1 | Lot 1 - Contract for a Digital Marketing Campaigns Partner in domestic markets (UK and Ireland) | — | cancelled |
| Lot 2 | Lot 2 - Contract for an out of home and audio media planning and buying partner in domestic markets | — | cancelled |