24 052 International Student Recruitment Marketing and Conversion

LONDON SOUTH BANK UNIVERSITYcontractFind a TenderRef ocds-h6vhtk-055416Procurement Act 2023active
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Estimated value

£3.0m

services

Awarded value

Suppliers

0

Lots

1

0 awarded

Published

15 Jun 2026

Deadline 24 Jul 2026

Description

London South Bank University (LSBU) is looking to appoint a single end-to-end service provider with a proactive, professional and highly compliant approach to international student recruitment, to drive growth across all stages of the recruitment funnel. The provider will be responsible for delivering high-impact in-country activity, including awareness raising, demand generation, conversion activities and agent/market engagements. The provider will drive conversion all stages of the journey through personalised and targeted interventions, enquiry management, as well as providing expert in-country representatives, admissions, and marketing support between initial enquiry to successful enrolment. The appointed supplier must be agile and bold - capable of rapidly scaling and responding to opportunities in market with strong physical presence to support LSBU's institutional strategy.

Scope

Reference
24-052
Total value
£3,000,000 excluding VAT
£3,600,000 including VAT
Above the relevant threshold
Commercial tool
Standalone contract
Contract dates
30 Sept 2026 to 30 Sept 2029
Possible extension to 30 Sept 2031

Two one year extension options at LSBU's sole discretion

Main category
services
CPV classifications
79342000
79600000
98910000

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Commercial20% out of 100%price20.00%
Quality80% out of 100%quality80.00%

Participation

Conditions suppliers must meet to bid.

In-country presence

Submission & procedure

Enquiry deadline
03 Jul 2026, 4:00 pm
Submission deadline
24 Jul 2026, 4:00 pm
Submission address
https://lupc.ukp.app.jaggaer.com/web/login.shtml to register ITT link here: https://lupc.ukp.app.jaggaer.com/go/39994032019ECBF5C307
Electronic submission
Yes
Procedure
Open procedure