24 052 International Student Recruitment Marketing and Conversion
Estimated value
£3.0m
Awarded value
—
Suppliers
0
Lots
1
Published
15 Jun 2026
Description
London South Bank University (LSBU) is looking to appoint a single end-to-end service provider with a proactive, professional and highly compliant approach to international student recruitment, to drive growth across all stages of the recruitment funnel. The provider will be responsible for delivering high-impact in-country activity, including awareness raising, demand generation, conversion activities and agent/market engagements. The provider will drive conversion all stages of the journey through personalised and targeted interventions, enquiry management, as well as providing expert in-country representatives, admissions, and marketing support between initial enquiry to successful enrolment. The appointed supplier must be agile and bold - capable of rapidly scaling and responding to opportunities in market with strong physical presence to support LSBU's institutional strategy.
Scope
- Reference
- 24-052
- Total value
- £3,000,000 excluding VAT£3,600,000 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 30 Sept 2026 to 30 Sept 2029Possible extension to 30 Sept 2031
Two one year extension options at LSBU's sole discretion
- Main category
- services
- CPV classifications
- 793420007960000098910000
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Commercial | 20% out of 100% | price | 20.00% |
| Quality | 80% out of 100% | quality | 80.00% |
Participation
Conditions suppliers must meet to bid.
In-country presence
Submission & procedure
- Enquiry deadline
- 03 Jul 2026, 4:00 pm
- Submission deadline
- 24 Jul 2026, 4:00 pm
- Submission address
- https://lupc.ukp.app.jaggaer.com/web/login.shtml to register ITT link here: https://lupc.ukp.app.jaggaer.com/go/39994032019ECBF5C307 ↗
- Electronic submission
- Yes
- Procedure
- Open procedure