The journey has started
Estimated value
—
services
Awarded value
—
Suppliers
1
Lots
1
1 awarded
Published
16 Sept 2025
Description
Integrated campaign brief
Scope
- Reference
- Journey Has Started
- Commercial tool
- Standalone contract
- Contract dates
The Framework will be for an initial two (2) year term with two 12-month optional extensions to be applied annually up to a maximum of two (2) years (maximum contract term of 4 years)
- Main category
- services
- CPV classifications
- 79340000
- Contract locations
- UK
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Resources | 100 | quality | — |
| Methodology | 175 | quality | — |
| Project Management & Performance | 175 | quality | — |
| Innovation | 175 | quality | — |
| Knowledge Transfer | 75 | quality | — |
| — | 300 | price | — |
Submission & procedure
- Procedure
- Restricted procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
—
Contract start
—
Contract end
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Awarded to
Awarded suppliers· 1 supplier
Awarded —
Award value
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Other contracts from West Yorkshire Combined Authority
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to McCann Erickson Central Limited· 10
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| Trade & Investment Integrated Campaign | contract | £78k | 11 Dec 2024 |
| Visitor Marketing Creative | contract | £30k | 21 Dec 2023 |
| A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD | contract | £13.0m | 01 Dec 2023 |
| LUV00992 - The provision of Marketing Services | contract | — | 10 Aug 2023 |
| LUV00992 - The provision of Marketing Services | contract | — | 10 Aug 2023 |
| Marketing and Communications Services | contract | — | 03 Feb 2023 |
| Public Relations Services | contract | — | 17 Feb 2022 |
| GB-Sheffield: Media Services SUL | contract | £175k | 25 Jan 2022 |
| GB-Sheffield: Media Services | contract | £400k | 17 Dec 2021 |
| Leeds City Region Inward Investment and Place Marketing - AWARD | contract | £90k | 24 Mar 2021 |