PS.

A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD

English Heritage-MarketingcontractContracts Finder ↗Ref IT-223-1945-P/REF EH 00001945 - AWARDSME suitablecomplete

Estimated value

£13.1m

Awarded value

£13.0m

Awarded 01 Dec 2023

Suppliers

1

Lots

1

1 awarded

Published

01 Dec 2023

Deadline 02 May 2023

Description

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually; The appointed agency will need to provide the following services: 1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level. 2. Optimisation, Evaluation and reporting 3. Account management

Scope

Reference
IT-223-1945-P/REF EH 00001945 - AWARD
Total value
£13,125,000 excluding VAT
Commercial tool
Standalone contract
Contract dates
01 Apr 2024 to 31 Mar 2029
CPV classifications
79341000
Particular suitability
Small and medium-sized enterprises (SME)

Submission & procedure

Submission deadline
02 May 2023, 4:00 pm

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£13.0m

Award date

01 Dec 2023

Contract start

01 Apr 2024

Contract end

31 Mar 2029

Awarded to
ME
McCann Erickson Central Ltd