QUB/2264/22 International Digital Marketing and Communications Partner for China

Queen’s University Belfast requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets.The partner agency will be responsible for: • Development and implementation of integrated multi-channel digital marketing and content plans in China• Robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.