Audience Research Brief: Contemporary Conflict

IWM is looked to award a contract to undertake research intended to delve deeper into what our audiences want and need from IWM in terms of its ‘contemporary programme’. As IWM changes (we are a contemporary and forward thinking organisation, always searching for relevancy; never nostalgic or retrospective) we need to review our role in providing an un-biased and thought-provoking way to engage audiences with the subject of how conflicts today are impacting on our lives. Although we look to the future and see that our contemporary remit will become increasingly important in relevance and will drive our authority, we know little about whether our audiences want IWM to be up-to-date with contemporary conflict, commenting on war and conflict currently impacting on the world today. This brief outlines an exciting research project which will look to define what audiences expect from IWM, and how far we can be ‘contemporary’ in their eyes.