Marketing Automation Software for the National Gallery

The National Gallery is conducting preliminary market engagement for the tender of an Electronic Marketing Platform. This software is required for the delivery of automated and single-send multi-channel campaigns for the promotion of services to its visitors, subscribers and members. Alongside marketing functionality the platform must be able to support: 1) an established integration with Tessitura CRM Database or have off-the shelf integration on its product roadmap for the next 6 months. 2) an established integration or equivalent solution with Adobe Commerce platform; or have this on its product roadmap for the next 6 months. This early engagement process is intended for the discovery of potential solutions and understanding of the market. This engagement is being disclosed for the purposes of transparency and we are not calling for active submissions for procurement at this stage, although we welcome relevant enquiries to lead to open dialogue and discovery sessions if needed.