WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Estimated value
—
Awarded value
£82.0m
Suppliers
11
Lots
2
Published
12 Jun 2026
Description
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots. Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
Scope
- Reference
- WGCD-PCS-136-25
- Commercial tool
- Standalone contract
- Contract dates
- 31 Mar 2026 to 31 Mar 2030
- CPV classifications
- 79340000
- Contract locations
- Wales, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Commercial | — | cost | 40.00% |
| Technical | — | quality | 60.00% |
| Technical | — | quality | 80.00% |
| Commercial | — | cost | 20.00% |
Participation
Conditions suppliers must meet to bid.
Details included within the tender documents
Details contained in the tender documents
Submission & procedure
- Procedure
- Open procedure
Award details· 2 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£32.0m
Award date
10 Jun 2026
Contract start
30 Jun 2026
Contract end
30 Jun 2030
Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Media Buying Services | £9.5m | complete |
| 2 | Integrated Marketing Campaigns and PR Services | £40.0m | complete |