RBGKEW1333 - Brand Extension project
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
24 Oct 2024
Description
Develop the current Royal Botanic Gardens, Kew brand to authentically represent the mission and purpose of Royal Botanic Gardens, Kew and strengthen our global position as a world-class science and conservation organisation in need of support. The requirements are three-fold: extend our brand strategy, create a positioning strategy and deliver brand stories to help with the execution of this strategy.
Scope
- Reference
- RBGKEW1333
- Commercial tool
- Standalone contract
- Main category
- services
- Contract locations
- London
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical Criteria | 90 | quality | — |
| Presentation Criteria | 20 | quality | — |
| Commercial Criteria | 25 | cost | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Awarded suppliers· 1 supplier
Awarded —
Other contracts from Board of Trustees of the Royal Botanic Gardens Kew
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to Heavenly Group Ltd· 9
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| RBGKEW1333 - Brand Extension project | contract | £120k | 24 Oct 2024 |
| Reputation & Identity: Brand Development Strategy & Design Phase | contract | £115k | 30 Apr 2021 |
| Reputation & Identity: Brand Development Strategy & Design Phase | contract | — | 27 Apr 2021 |
| NHG Marketing and Media Framework | contract | £778k | 16 Apr 2021 |
| NHG Marketing and Media Framework | contract | — | 14 Apr 2021 |
| NHG Marketing and Media Framework | contract | £778k | 14 Apr 2021 |
| London and Quadrant Housing Trust - Sales and Marketing Creative Design Agents (Counties) Framework Agreement 2019 - 2023 - AWARD | contract | £11k | 18 Nov 2019 |
| Marketing and Creative Framework Agreement | call off | £357k | 04 Jan 2017 |
| Regional Brand Strategy | contract | £40k | 29 Apr 2016 |