Digital Advertising Agency Services
Estimated value
—
Awarded value
—
Suppliers
1
Lots
1
Published
17 Nov 2025
Description
Digital Advertising Agency to develop, implement, and manage our digital advertising strategies. The primary objectives are: Enhancing brand visibility Driving student recruitment across all levels Effectively promoting the University's diverse range of courses and programmes Agency / Third-Party Spend: £300,000 × 3 years + 1 year + 1 year = £1,500,000 This amount is based on third-party advertising spend, which is variable and not fixed. The spend will be reimbursed directly by AUB to the supplier. In addition, the supplier will receive a commission on this spend, calculated at an agreed rate.
Scope
- Reference
- ocds-h6vhtk-055317
- Commercial tool
- Standalone contract
- Contract dates
- 21 Oct 2025 to 22 Oct 2028Possible extension to 22 Oct 2029
one year extension option
- CPV classifications
- 79341200
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Experience with Higher Education Student Recruitment | Clarity, depth, and relevance of described experience in higher education student recruitment digital advertising. | quality | 35.00% |
| Comprehensive Digital Advertising Capabilities | Confirms presence of core capabilities across stated platforms (PPC, paid social, display, video) and the extent of in-house expertise vs. reliance on third parties. | quality | 25.00% |
| Data-Driven Performance and Reporting | Clarity of the agency's methodology for measuring campaign success, integration of data, and the nature of reporting and insights provided. | quality | 25.00% |
| Agency Fee Structure Approach | Clarity and flexibility of the typical fee structure approach. Indicates commercial compatibility | quality | 15.00% |
Participation
Conditions suppliers must meet to bid.
Quality
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
—
Award date
30 Oct 2025
Contract start
30 Jan 2026
Contract end
30 Jan 2029
Awarded suppliers· 1 supplier
Awarded 30 Oct 2025 · Contract period 30 Jan 2026 — 30 Jan 2029
Other contracts from Arts University Bournemouth
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to HYBRID NEWS LIMITED· 10
Cross-buyer view of this supplier's public-sector wins.
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|---|---|---|---|
| Engagement and Marketing Activities | contract | — | 08 Jul 2026 |
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| Engagement and Marketing Activities | contract | — | 28 May 2026 |
| Engagement and Marketing Activities | contract | — | 28 May 2026 |
| Digital Media Buying Services | contract | — | 22 May 2026 |
| Digital Advertising Agency Services | contract | — | 28 Apr 2026 |
| T1170 - Advertising and Marketing | contract | — | 27 Mar 2026 |
| Brand Proposition Hybrid News | contract | — | 10 Feb 2026 |