Visitor Economy Data Dashboard

The delivery of a comprehensive, integrated visitor economy data dashboard that consolidates diverse, varying and large datasets into a centralised platform to support evidence led planning. The dashboard will be able to: - Analyse visitor behaviour, origin, motivations, and dispersal- Track key metrics: footfall, accommodation occupancy, attraction and event attendance, spend patterns, and economic impact - Provide borough-specific data views and benchmarking tools - Inform marketing, investment decisions, and campaign planning - Identify trends, draw correlations, and support strategic collaboration - The dashboard will support a 360-degree view of the visitor economy, improving operational decisions and measuring the return on investment for tourism initiatives.