Digital Marketing Services
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
14 May 2021
Description
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
Scope
- Reference
- KU/288/LS/CD/2020
- Commercial tool
- Standalone contract
- Contract dates
- 31 Jul 2021 to —
Expires initially on 30th September 2022 with options to extend for a further three thirteen months period
- Main category
- services
- CPV classifications
- 79340000
- Contract locations
- West Midlands
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| 1. Proposed Management Structure, Responsibilities and Skills | 30 | quality | — |
| Explain how the digital services agency can meet all of the digital marketing services requirements of the Tender Specification (in Section 2 of the ITT). | 60 | quality | — |
| Provide evidence of how the agency has significantly improved student recruitment numbers within a university, resulting in an improved return on marketing investment and better enquiry: application: enrolment conversion rates? 50 250 marks 700 marks 20.3 The weighted score for each of | 50 | quality | — |
| Quality | 700 | quality | — |
| Commercial (Price). | 300 | cost | — |
Submission & procedure
- Procedure
- Restricted procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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