Advanced Content Design

Other industries and countries look to the UK Civil Service as the origin of content design. To maintain our reputation as content design thought and practice leaders, and to ensure the services DWP runs has the best designed content possible, all our practitioners should have advanced content design skills. The course is CPD accredited. Delivery: virtual. 16 delegates. 2023-2024 Delegates will apply the learning in their day to day work and will share key points with other practice members. Practitioners who complete the course will learn how to: • plan a content project from scoping to testing, • map a user journey from research data, • understand how to get from a bank of user needs to pieces of content, • use empathy mapping to inform their content and its tone, • get to a content taxonomy and content types from research, • match up business needs and user needs, • have an understanding of how to involve stakeholders and other teams in their work. Content designers may not have the advanced content design skills we need to remain one of the most respected content design communities of practice in the UK. DWP services will not have the best designed content possible. Delegates will apply the learning in their day to day work and will share key points with other practice members.