ERDF Place Marketing - Location Benchmarking Tool

The attraction of new businesses to the city region makes up a significant proportion of the activities of the team. The ability to provide accurate and current property information across a wide range of location factors is crucial in assisting a business in location decision making. Liverpool City Region's performance against a wide variety of data points is also important in understanding relative strengths and weaknesses, positioning value propositions and informing strategy. This brief sets out the requirements for a comprehensive location benchmarking tool for use by Invest Liverpool and the Place Marketing Team in managing inward investment enquiries and informing future strategy.