(NU/1589 - 24) Content marketing strategy for CPD provision at Newcastle University

We are seeking to appoint a supplier to undertake content marketing work for the university's Lifelong Learning, CPD and Apprenticeship provision. Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continous Professional Development (CPD), and Degree Apprenticeships, and short courses into a single online website. A key driver for this project is to increase income and attendance at Newcastle University from its CPD and apprenticeship courses. The supplier specifically is required to have the ability to provide the following services: 1) Carry out in-depth keyphrase research to identify SEO opportunities. 2) Carry out an audit of existing content on the CPD webpages and compare it with the content provided about CPD by other universities or other competitors. 3) Create a content marketing strategy based on the audit and keyphrase research, with recommendations to take forward for the future. 4) Create 3-4 initial pieces of written content based on the recommended content strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer 5) Create 3-4 short 1-2 minute videos about the University's CPD provision, in line with the strategy, in conjunction with the internal team who will help identify and arrange access to interviewees, focusing on impact and benefit to the learner/employer.