(NU1589-6) Agency Support for NICD (National Innovation Centre for Data)

Within the last year, the NICD ‘site’ (currently a subfolder with the main ncl.ac.uk domain) has undergone an internal re-development. However, we’re keen to establish ourselves as a separate entity to Newcastle University, and want to not only re-develop the website, but increase marketing efforts across digital channels. We are seeking to appoint a supplier to work on the next phase of NICD, to build a new website, and support on audience segmentation and the development of content. The supplier needs to have the ability to understand quite complex topics and services, and translate these services into a fluid, content-focussed user-journey. The following three areas have been identified as a primary focus for this next phase. 1. New website build 2. Audience segmentation 3. Content strategy