ITT300 Appointment of Creative Agency

The University of Northampton is looking to contract a Creative Agency to create a 49-month creative strategy and campaign. We are seeking a campaign that is unique to UON and is not derivative of UK HE advertising campaigns. The contract opportunity will run across three and a half recruitment cycles 2024 (mid cycle campaign) 2025, 2026 and 2027. The core objective will be to promote and raise awareness and increase year on year applications to the University of Northampton across multiple touchpoints which will include creative advertising assets across various channels, a video content strategy, prospectus, and assets throughout the recruitment cycle to include print, media and event materials. The core objective of the produced materials will be to drive visitors to the University website where they can register to visit for a campus open day, find out more about courses, the university campus, the town of Northampton and the benefits and opportunities of studying with us. Contract value is estimated at £300,000. The contract shall be for a period of 49 months (July 2023 - August 2027) with the possibility entirely at the University's discretion for up to an 18 month extension at a value of £100,000.