TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency

Transport for LondoncontractFind a TenderRef ocds-h6vhtk-02ab7732014L0024active
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Estimated value

services

Awarded value

Suppliers

1

Lots

1

1 awarded

Published

29 Apr 2021

Description

Provision of Creative Agency services on behalf of Transport for London (TfL) for a two (2) year period with an option to extend for a further two (2) one (1) year periods, up to a maximum of four (4) years. The through the line creative agency will work together with TfL's above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation. The agency will be capable of long-term, strategic thinking for the TfL brand and across its portfolio, as well as for individual integrated through the line campaign briefs.

Scope

Reference
DN429563
Commercial tool
Standalone contract
Main category
services
Contract locations
UK

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Technical Capability25quality
Pitch Brief Response50quality
25price

Submission & procedure

Procedure
Restricted procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

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Contract start

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Awarded to