TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
29 Apr 2021
Description
Provision of Creative Agency services on behalf of Transport for London (TfL) for a two (2) year period with an option to extend for a further two (2) one (1) year periods, up to a maximum of four (4) years. The through the line creative agency will work together with TfL's above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation. The agency will be capable of long-term, strategic thinking for the TfL brand and across its portfolio, as well as for individual integrated through the line campaign briefs.
Scope
- Reference
- DN429563
- Commercial tool
- Standalone contract
- Main category
- services
- Contract locations
- UK
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical Capability | 25 | quality | — |
| Pitch Brief Response | 50 | quality | — |
| — | 25 | price | — |
Submission & procedure
- Procedure
- Restricted procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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