(NU/1589-1) Digital PR for NICA (National Innovation Centre for Ageing)

NICA has recently rebuilt their website to gain independence from Newcastle University and ensure their digital presence better aligns with what they represent. This website will be going in October 2020. The next step for NICA is to start building a ‘footprint’ in the North East. Specifically, NICA wants to increase their PR efforts. There are two main requirements from press: local/national exposure and international exposure. NICA require a PR agency with strong local connections. The agency will be supplied with plenty of assets to work from, including branded materials and internal support. The agency will be required to gain regional and national exposure for NICA, showcasing events, expansions, new innovations and more. Applicants responding must be able to demonstrate: • A network of regional contacts • Evidence of working within the research sector • Evidence of existing clients’ exposure featured in regional and national publications • Examples of reporting methods, including KPIs