HCC May 2021 - The Provision of Just Talk Social Media Campaigns

The Public Health Team in Hertfordshire are aware that there are many indications both locally and nationally that a significantly higher volume of children and young people are struggling emotionally during the Covid-19 pandemic. The Public Health team coordinate a Hertfordshire multi-agency mental health campaign called 'Just Talk', with over 30 partner agencies from across the county involved. The team also host the 'Just Talk' website - www.justtalkherts.org for young people, parents and professionals. The team have established 'Just Talk' social media accounts in Hertfordshire on Facebook, Twitter and Instagram, through which they can share important information with young people and encourage them to engage with them directly. Research shows that young people's online behaviour is mostly focused around video-sharing platforms (VSPs), such as YouTube and TikTok, with 97% of 5-15 year olds accessing content via VSPs in 2020 . Designing and creating content for these platforms, including advertisements, is time-consuming and requires expertise which the team currently do not have. Professional creative input is therefore needed to ensure maximum engagement with this demographic. One of the core aims of Just Talk is to ensure partners from across the Hertfordshire mental health system are taking a coordinated and consistent approach to sharing useful and relevant mental health information with professionals, young people and parents/carers. To help achieve this aim, the provider will create a Just Talk social media toolkit/guidance to share with our 30+ Just Talk partners. This will contain relevant logos, adaptable templates and images, amongst others for use on social media platforms. This toolkit will be reviewed and updated (if required) on an annual basis for the duration of the contract, based on feedback from the partners that are using it. The Contract is for two years with a possible 12 month extension. The value quoted is the maximum for the duration, including any extensions. Full details can be found in the Quotation document set.