GB-London: Provision of Brand Development Services

The National Portrait gallery is about to embark on a major transformational project titled Inspiring People and it is for these reasons and in this context that the National Portrait Gallery is seeking to gain clarity and a redefinition of its organisational purpose and core values. To ensure that everyone within the organisation, as well as those audiences engaging with the Gallery (from the public to stakeholders and funders), has a shared view of what the National Portrait Gallery is and does and what role the Gallery plays. We wish to re-examine and review our founding principles and build upon the strong foundations of the past whilst defining and articulating a new vision for the future. The current brand and visual identity was developed in 2004 and has served the Gallery well but now feels dated, is not flexible for multiple channels and varied audiences and does not adequately reflect the Gallery's current and future ambitions. The redevelopment of the building offers the opportunity to redesign and embed a new brand - including look and feel and tone of voice - into every aspect of the experience from staff welcome to signage and interpretation.