Advertising Services

UNIVERSITY OF SOUTHAMPTONcontractFind a TenderRef ocds-h6vhtk-03a74532014L0024active

Estimated value

services

Awarded value

Suppliers

1

1 SME

Lots

1

1 awarded

Published

29 Jun 2023

Description

The purpose of this contract is for an advertising agency to provide the University of Southampton with media buying that will include purchasing media space, and liaising with media partners, reporting on impact of services and media placement, and in-sector insights with the agency striving to give Southampton a competitive edge and providing the best possible outcomes for campaigns whilst providing value for money. Paid Search is managed in house through the university's digital performance analysis team, but we would expect to align our goals and conversion strategy with this team to maximize our market impact. The Agency shall be capable of providing excellent customer service including strategic and implementation advice and be willing and capable of working in partnership with other agencies and specialists to deliver the media buying aspect of fully integrated campaigns for the University of Southampton.

Scope

Reference
2022UOS-0438
Commercial tool
Standalone contract
Contract dates

This contract is subject to renewal at the discretion of the university the end of this contract period.

Main category
services
Contract locations
South East England

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Key Personnel10%quality
Consultancy, advice and guidance10%quality
Campaign planning and media buying10%quality
Reporting and Benchmarking10%quality
Media Mistakes10%quality
Exit Management Plan0%quality
Contract Takeover Plan0%quality
Presentations mock brief Response15%quality
Presentations response to quality requirments15%quality
20price

Submission & procedure

Procedure
Restricted procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

Contract start

Contract end

Awarded to
HG
SME