ID 6033252 - PSNI - Advertising Provision for External Police Staff Recruitment
Estimated value
£2.5m
Awarded value
—
Suppliers
0
Lots
1
Published
06 Feb 2026
Description
The Police Service of Northern Ireland (PSNI) is seeking a Supplier to deliver advertising and related services to support external police staff recruitment campaigns. The Supplier will be responsible for developing and implementing a comprehensive media strategy that includes: • Media planning and buying; • Creative design and copywriting; and • Targeted outreach aligned with PSNI’s recruitment objectives. This contract aims to achieve cost efficiencies in media buying and increase the volume and diversity of applications for police staff roles, particularly from under-represented groups. Suppliers should refer to the Specification Schedule for full detail on the requirements of this contract.
Scope
- Reference
- ID 6033252
- Total value
- £2,463,880 excluding VAT£2,956,656 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 20 Jun 2026 to 20 Jun 2031Possible extension to 20 Jun 2033
One further period of up to 24 months. Following the initial contract period, there is one (1) potential extension period of up to 24 months. The optional extension period will be subject to review and satisfactory performance assessment by the Contracting Authority.
- Main category
- services
- CPV classifications
- 793410007934120079341400
- Contract locations
- Northern Ireland, United Kingdom
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| AC1 Strategic Proposal | As per Tender documentation. Weighting - 24% | quality | — |
| AC2 Media Plan and Rationale | As per Tender documentation. Weighting - 16% | quality | — |
| AC3 Creative Proposal | As per Tender documentation. Weighting - 16% | quality | — |
| AC4 Proposals for Measurement, Monitoring and Evaluation | As per Tender documentation. Weighting - 8% | quality | — |
| AC5 Contract Management and Business Continuity | As per Tender documentation. Weighting - 5.6% | quality | — |
| AC6 Social Value | As per Tender documentation. Weighting - 10.4% | quality | — |
| AC7 Schedule A - Core Requirements | As per Tender documentation. Weighting - 8% | price | — |
| AC8 Scenario 1 | As per Tender documentation. Weighting - 6% | price | — |
| AC9 Scenario 2 | As per Tender documentation. Weighting - 6% | price | — |
Participation
Conditions suppliers must meet to bid.
As per Tender documentation.
Submission & procedure
- Enquiry deadline
- 25 Feb 2026, 3:00 pm
- Submission deadline
- 05 Mar 2026, 3:00 pm
- Submission address
- Tenders must be submitted electronically via the relevant Call for Tender (CfT) opportunity on eTendersNI, website details immediately below. Paper submissions will not be accepted or considered and will be rejected by the Contracting Authority / Buyer. The tender documents are available with unrestricted and full direct access, free of charge, at: URL https://etendersni.gov.uk/epps
- Electronic submission
- Yes
- Procedure
- Open procedure