- DfI - Advertising service to promote safe and sustainable travel in Northern Ireland
Estimated value
—
Awarded value
£4.4m
Suppliers
1
Lots
1
Published
29 Aug 2025
Description
DfI - Advertising service to promote safe and sustainable travel in Northern Ireland The Department for Infrastructure (DfI) wishes to appoint a Contractor to provide advertising and related services to deliver a range of advertising campaigns. The Contract will be for an initial period of three years followed by two optional extension periods of up to 12 months each. The Supplier will be required to provide a comprehensive suite of services including creative development and strategy, advertising (traditional and digital), creative design and content creation, copywriting, campaign management and evaluation to ensure value for money and impact amongst its target audiences. This advertising campaign Contract will be made up of several separate strands, each funded by the responsible Business Area within DfI
Scope
- Reference
- ID 5827739
- Commercial tool
- Standalone contract
- Contract dates
- 30 Sept 2025 to 30 Sept 2028Possible extension to 30 Sept 2030
It is anticipated that there will be a further two optional extensions of up to 12 months each.
- CPV classifications
- 79340000793410007934140079341200
- Contract locations
- Northern Ireland, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| AC1 - Strategic Solution | Please see tender documents for full details | quality | — |
| AC2 - Media Strategy, Rationale and Media Plan | Please see tender documents for full details | quality | — |
| AC3 - Social Value | Please see tender documents for full details | quality | — |
| AC4 - Key Personnel Experience | Please see tender documents for full details | quality | — |
| AC5 - Proposals for research and evaluation | Please see tender documents for full details | quality | — |
| AC6 - Total Campaign Delivery Cost | Please see tender documents for full details | cost | — |
| AC7 - Average Hourly Rate | Please see tender documents for full details | cost | — |
| AC8 - Creative Proposal (Presentation) of AC1 campaign | Please see tender documents for full details | quality | — |
Participation
Conditions suppliers must meet to bid.
As per Tender documentation.
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£4.4m
Award date
27 Aug 2025
Contract start
30 Sept 2025
Contract end
30 Sept 2028
Awarded suppliers· 1 supplier
Awarded 27 Aug 2025 · Contract period 30 Sept 2025 — 30 Sept 2028
Other contracts from Department for Infrastructure
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to ARDMORE ADVERTISING & MARKETING LIMITED· 10
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| ID 5827739 - DfI - Advertising service to promote safe and sustainable travel in Northern Ireland | contract | — | 16 Sept 2025 |
| ID 5351281 - DfE Tourism NI - Advertising and Marketing Services | contract | — | 16 Jul 2025 |
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| T23-047BUS Provision of Marketing Communication Services including Website for the Northern Ireland Enterprise Support Service. | contract | — | 12 Jan 2024 |
| P-2809 Professional Videography Services | contract | — | 17 Nov 2023 |
| ID 4808668 DfE - Consumer Council NI - Advertising and Communication | contract | — | 10 Nov 2023 |
| Advertising Services Framework | contract | — | 07 Aug 2023 |
| ID 4345494 - Mental Health Champion Advertising Campaign | contract | — | 09 Dec 2022 |
| Framework Agreement for the Provision of Marketing Services for the Marketing and Corporate Communications Business Area of Belfast City Council | contract | — | 13 Oct 2022 |
| ID 3545980 - DAERA - Northern Ireland Climate Action advertising campaign | contract | — | 24 Sept 2021 |