Digital Advertising

Swansea UniversitycontractFind a TenderRef ocds-h6vhtk-040f5932014L0024active
View buyer

Estimated value

services

Awarded value

Suppliers

1

1 SME

Lots

1

1 awarded

Published

26 Sept 2024

Description

The University is seeking to award a 3 year contract, to commence in March 2024 with an option to extend beyond the initial 3 year period for a further period of 12 months (3+1). Due to the nature of student recruitment advertising with new platforms and channels used for advertising the University is seeking to procure media buying for digital advertising. The University wishes to appoint an external Contractor to help deliver advertising of key marketing and communications projects throughout the year as well as ad hoc projects as they arise. The appointment requires the Contractor to buy and manage advertising on behalf of the University. The University does not expect the successful organisation(s) to undertake creative design (this is a separate contract) but does expect that the Contractors will liaise with the Universities creative design agencies and in-house design teams where necessary.

Scope

Reference
SU25(24)
Commercial tool
Standalone contract
Contract dates

3 year contract plus a an additional 1 year optional extension period (3+1)

Main category
services
CPV classifications
79341000
79341400
79340000
Contract locations
UK

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Approach25%quality
Expertise25%quality
Client/Agency Relationship20%quality
30%price

Submission & procedure

Procedure
Open procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

Contract start

Contract end

Awarded to