Marketing Services
Estimated value
£26.6m
services
Awarded value
—
Suppliers
0
Lots
4
0 awarded
Published
01 Jun 2026
Deadline 22 Jun 2026
Description
Transport for Wales (TfW) is looking to procure a Marketing Services Multi Lot Framework that will enable us to continue building and establishing our accessible, bilingual, distinctive and multimodal brand at a pivotal point in our development. The procurement is structured into four distinct lots, each covering a specialist area of marketing delivery - Lot 1 Digital and Performance Marketing - Lot 2 Marketing Effectiveness and Evaluation - Lot 3 Creative and Advertising Campaigns - Lot 4 Events, Experiential and Brand Activation
Scope
- Reference
- C0187 / C001314
- Total value
- £26,600,000 excluding VAT£31,920,720 including VATAbove the relevant threshold
- Commercial tool
- Standalone contract
- Contract dates
- 29 Sept 2026 to 29 Sept 2028Possible extension to 29 Sept 2030
2+1+1
- Main category
- services
- CPV classifications
- 7934200079952000
- Contract locations
- Wales, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)Voluntary, community and social enterprises (VCSE)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical | 70% | quality | — |
| Commercial | 20% | price | — |
| Social Value | 10% | quality | — |
| Technical | 60% | quality | — |
| Commercial | 30% | price | — |
Submission & procedure
- Enquiry deadline
- 04 Jun 2026, 11:00 pm
- Submission deadline
- 22 Jun 2026, 11:00 am
- Submission address
- Yn ddiweddar, mae Trafnidiaeth Cymru (TrC) wedi lansio platfform caffael newydd gan ddefnyddio meddalwedd Atamis. Bydd yr holl gyfleoedd tendro gan TrC yn y dyfodol yn cael eu rheoli drwy'r system hon, felly rydym yn eich gwahodd i gofrestru ymlaen llaw i sicrhau eich bod yn gallu gweld ac ymateb i gyfleoedd sydd ar ddod a allai fod o ddiddordeb i'ch sefydliad. Mae creu proffil yn cymryd ychydig funudau yn unig ac mae'n caniatáu ichi gael mynediad at dendrau TfW o'r eiliad y maent yn mynd yn fyw. Transport for Wales (TfW) has recently launched a new procurement platform using Atamis software. All future tender opportunities from TfW will be managed through this system, so we are inviting you to register in advance to ensure you can view and respond to upcoming opportunities that may be of interest to your organisation. Creating a profile takes only a few minutes and allows you to access TfW tenders from the moment they go live. https://tfw.my.site.com
- Electronic submission
- Yes
- Procedure
- Competitive flexible procedure
Lots · 4 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Digital and Performance Marketing | £12.0m | active |
| 2 | Marketing Effectiveness and Evaluation | £600k | active |
| 3 | Creative and Advertising Campaigns | £12.0m | active |
| 4 | Events, Experimental and Brand Activation | £2.0m | active |