Media Planning and Buying
Estimated value
—
Awarded value
—
Suppliers
2
Lots
2
Published
24 Jul 2023
Description
Plan media strategies and / or buy media inventory and / or advertising space across the full marketing mix
Scope
- Reference
- DN1528
- Commercial tool
- Standalone contract
- Contract dates
The initial term is for 36 months with the option to extend for two extensions of 12 month each
- Main category
- services
- CPV classifications
- 79341000
- Contract locations
- UK
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Financial | 30 | quality | — |
| Ways of Working | 5 | quality | — |
| Planning Approach | 10 | quality | — |
| Response to brief for a multi channel brand campaign | 15 | quality | — |
| Always on conversion driving activity | 15 | quality | — |
| Transition Plan | 5 | quality | — |
| Legal and Risk Allocation | 5 | quality | — |
| Media Planning tools | 5 | quality | — |
| Social Value | 10 | quality | — |
| — | 40 | price | — |
| Financial | 40 | quality | — |
| Team and ways of working | 5 | quality | — |
| Performance Marketing Expertise and Management | 10 | quality | — |
| Competitive Buying | 5 | quality | — |
| Activation and Optimisation Tools | 5 | quality | — |
| Innovation and creativity in media placement | 5 | quality | — |
| Impact, measurement and reporting | 5 | quality | — |
| Seamless transition | 5 | quality | — |
| Media buying tools and digital best practice | 5 | quality | — |
| Legal and risk allocation changes | 5 | quality | — |
Submission & procedure
- Procedure
- Competitive procedure with negotiation
Award details· 2 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Media Planning | — | cancelled |
| 2 | Media Buying | — | cancelled |
Award 1· 1 supplier
Awarded —
Award 2· 1 supplier
Awarded —
Total lots
2
Awarded
2
Estimated total
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Awarded total
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Media Planning
Start
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End
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Estimated
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CPV
Media Buying
Start
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End
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Estimated
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CPV
Other contracts from LONDON NORTH EASTERN RAILWAY LIMITED
Full notice and award history for this contracting authority is on the buyer profile.
Other contracts awarded to MG OMD (A Division of OMD Group Limited)· 1
Cross-buyer view of this supplier's public-sector wins.
| Title | Type | Value | Published |
|---|---|---|---|
| BTA1672 - Communications Planning | contract | £2.0m | 12 Jan 2023 |