The Provision of Digital Marketing Services
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
23 May 2024
Description
The College’s Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College’s in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.
Scope
- Reference
- CS/COGC/22/33
- Commercial tool
- Standalone contract
- Contract dates
The contract has an option to extend for a further 12 months
- Main category
- services
- CPV classifications
- 79342000
- Contract locations
- Scotland
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Case Study | 15 | quality | — |
| Staffing | 10 | quality | — |
| Exit Strategy | 10 | quality | — |
| Community Benefits | 4 | quality | — |
| Fair Work Practices | 2 | quality | — |
| Equality & Diversity | 2 | quality | — |
| Carbon Emissions - Net Zero by 2040 | 2 | quality | — |
| Presentation | 15 | quality | — |
| — | 40 | price | — |
Submission & procedure
- Procedure
- Open procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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