Social Media and Insight
Estimated value
—
Awarded value
£93k
Suppliers
1
Lots
1
Published
11 Dec 2025
Description
Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. This opportunity closed on the 20th October 2025 after going out to competition.
Scope
- Reference
- 2025-775
- Commercial tool
- Standalone contract
- Contract dates
- 31 Mar 2026 to 31 Mar 2027Possible extension to 01 Apr 2027
Initial contract for 1 year with 1+1 options to extend
- CPV classifications
- 79341400
- Contract locations
- UK, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical/Quality | Technical/Quality | quality | 90.00% |
| Price/Cost | Price/Cost | price | 10.00% |
Participation
Conditions suppliers must meet to bid.
As per tender documents
Submission & procedure
- Procedure
- Below threshold - open competition
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£93k
Award date
11 Dec 2025
Contract start
31 Mar 2026
Contract end
31 Mar 2027