Social Media and Insight

AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARDcontractFind a TenderRef ocds-h6vhtk-059af8Procurement Act 2023SME suitableactive

Estimated value

Awarded value

£93k

Awarded 11 Dec 2025

Suppliers

1

1 SME

Lots

1

1 awarded

Published

11 Dec 2025

Description

Award of contract - AHDB requires a social media management service to manage, publish and analyse social media content across various platforms from a single dashboard. Key functions must include scheduling posts, managing social conversations, analysing performance through detailed reports and using social listening to gain audience and industry insights. The platform should streamline social media workflows, improve customer experiences and provide actionable data to drive business impact. This opportunity closed on the 20th October 2025 after going out to competition.

Scope

Reference
2025-775
Commercial tool
Standalone contract
Contract dates
31 Mar 2026 to 31 Mar 2027
Possible extension to 01 Apr 2027

Initial contract for 1 year with 1+1 options to extend

CPV classifications
79341400
Contract locations
UK, United Kingdom
Particular suitability
Small and medium-sized enterprises (SME)

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
Technical/QualityTechnical/Qualityquality90.00%
Price/CostPrice/Costprice10.00%

Participation

Conditions suppliers must meet to bid.

As per tender documents

Submission & procedure

Procedure
Below threshold - open competition

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

£93k

Award date

11 Dec 2025

Contract start

31 Mar 2026

Contract end

31 Mar 2027

Awarded to
SS
SME