Creative Services Framework
Estimated value
—
Awarded value
£22.2m
Suppliers
6
Lots
2
Published
05 May 2026
Description
Transport for Greater Manchester (TfGM) are looking to appoint multiple marketing agencies to develop a Creative Services framework. The agencies will assist TfGM to develop and deliver multi-channel campaigns across Greater Manchester (GM) as well as our business-as-usual activity with the aim of encouraging more people to travel sustainably. TfGM has been successful in delivering several engaging and high-profile campaigns in recent years and now wishes to expand on that success due to its growing responsibilities. TfGM covers a wide remit of exciting and transformational projects across GM from delivering infrastructure for active travel including a cycle hire scheme, through to developing an app and providing major Public Transport services across tram, rail and bus networks. Given this expansion and the fact marketing is a specialist area, TfGM's internal Marketing team is looking to source external support to help deliver its ambitions. TfGM are looking to award suppliers under the following lots: Lot 1: Strategy & Creative - includes marketing strategy, creative concepting, campaign creative, multi-channel campaign execution & production, seasonal planning, messaging strategy and audience & market analysis. Lot 2: Artwork & Graphics - includes graphic design, creating artwork, versioning and copywriting.
Scope
- Reference
- DN759994
- Commercial tool
- Standalone contract
- Contract dates
- 02 Mar 2026 to 01 Mar 2029Possible extension to 01 Mar 2030
Extension dependant on framework still meeting requirements for TfGM.
- CPV classifications
- 793100007934000079822500
- Contract locations
- North West England, United Kingdom
- Particular suitability
- Small and medium-sized enterprises (SME)
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| Technical | — | quality | 45.00% |
| Social Value | — | quality | 10.00% |
| Commercial | — | price | 45.00% |
Participation
Conditions suppliers must meet to bid.
A financial risk assessment methodology has been provided as part the PSQ. Prospective Suppliers are required to read this information thoroughly and follow the instructions in order to complete the self-assessment prior to the PSQ submission deadline. Suppliers are required to confirm whether they already have, or can commit to obtain, prior to the commencement of the contract, the levels of insurance cover indicated below: Employer's (Compulsory) Liability Insurance = £5,000,000 Public Liability Insurance = £10,000,000 Professional Indemnity Insurance = £5,000,000 A response of 'No' or failure to attach suitable evidence of the commitment will Fail to meet this condition of participation.
For Stage 1, the PSQ there are three (3) Technical Ability questions, scored in line with the award criteria found within the PSQ document. The score for each question will be added together to give a Total Score (out of 100%) for each Supplier. All Suppliers who receive a Total Score will be ranked by score and the top suppliers will be taken through to Stage 2. It is envisioned that ten (10) suppliers will be taken through for Lot 1, and six (6 ) suppliers will be taken through for Lot 2. The sixteen (16) shortlisted suppliers will then be invited to Stage 2 ITT. The criteria for this part of the tender will be split into Technical, Social Value and Commercial.
Submission & procedure
- Procedure
- Competitive flexible procedure
Award details· 6 awards
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
£3.7m
Award date
04 May 2026
Contract start
30 Jun 2026
Contract end
30 Jun 2029
Lots · 2 total
Divisions of the contract. Each lot can be awarded separately.
| Lot | Title | Est. value | Status |
|---|---|---|---|
| 1 | Strategy & Creative | £3.0m | complete |
| 2 | Artwork & Graphics | £700k | complete |