South West Smokefree Regional Communications Campaign

The South West Smokefree Behavioural Science and Communications Programme (South West Smokefree Programme) is a regional programme hosted by North Somerset Council and funded by all 15 Local Authorities (LAs) in the South West. The programme started in October 2025 and is currently funded until October 2027 Its purpose is to help more people who smoke in the region to engage with effective support to stop, primarily via Local Stop Smoking Services (LSSS). This communications campaign is the number one priority of the programme and the largest overall budget line. A market engagement event was held on 26 February 2026 and the slides and any notes from the event are now available.