(NU/1589 – 41)Visual Identity for CPD, Lifelong Learning & Degree Apprenticeship provision at Newcastle University

We are seeking to appoint a supplier to undertake branding and visual identity development work for the University’s Lifelong Learning, CPD and Apprenticeship provision. This will be through the following: 1. Visual identity development within the University brand 2. Tone and messaging guide 3. Marketing Templates 4. Digital Design and web considerations We anticipate the overarching visual identity being within Newcastle University’s overarching brand with CPD and Apprenticeship having visually linked, but different strands: 1. CPD, short and professional development courses 2. Higher & Degree Apprenticeships Newcastle University has a strategic project to bring together Lifelong Learning (LL), Continuing Professional Development (CPD), Degree Apprenticeships, and short courses with the development, positioning and promotion of our CPD, apprenticeship and online offering. This brand and visual identity project is part of a broader strategic aim to showcase Newcastle University’s offer so that it is recognised as a prominent destination, providing a breadth of high-quality learning for individuals and businesses seeking continuing professional development.