ID 3545980 - DAERA - Northern Ireland Climate Action advertising campaign

View buyer

Estimated value

services

Awarded value

Suppliers

1

1 SME

Lots

1

1 awarded

Published

24 Sept 2021

Description

The Department for Agriculture, Environment and Rural Affairs (DAERA) (the Client) wishes to appoint a Contractor to deliver advertising and related services for campaign advertising. The overall purpose of this campaign is to engage audiences with climate change issues and drive awareness of the benefits and opportunities in taking action to tackle climate change, and specifically to engage people with DAERA’s Northern Ireland Climate Action (NICA) initiative, which is being promoted primarily through DAERA’s public-facing MyNI website and social media channels: MyNI facebook MyNI twitter MyNI Instagram and Farming MyNI facebook group

Scope

Reference
ID 3545980
Commercial tool
Standalone contract
Contract dates

The Client may, no later than two Months prior to the Initial Contract Period Expiry Date, give notice in writing to the Contractor to invite the Contractor to agree to extend the Contract for any period up to and including two periods of 12 months commencing from the Initial Contract Period Expiry Date.

Main category
services
CPV classifications
79340000
79341400
79341200
Contract locations
Northern Ireland

Award criteria

Criteria the buyer will use to evaluate bids.

NameDescriptionTypeWeighting
AC1 Strategic Solution20.3quality
AC2 Media Strategy, Rationale and Media Plan25.2quality
AC3 Proposals for Research and Evaluation9.8quality
AC4 Key Personnel Experience9.8quality
AC5 Business Continuity4.9quality
AC6 Total Media Cost20cost
AC7 Average Hourly Rate10cost

Submission & procedure

Procedure
Open procedure

Award details

Awarded supplier(s), contract period and value as published in the award notice.

Awarded value

Award date

Contract start

Contract end