Prospective Student Engagement and Conversion
Estimated value
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Awarded value
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Suppliers
1
Lots
1
Published
14 May 2021
Description
Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, The application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients.
Scope
- Reference
- KU/289/LJE/CD/2020
- Commercial tool
- Standalone contract
- Contract dates
- 31 Jul 2021 to —
The contract will run for an initial period of thirteen months from 1st August 2021 to 30th September 2022 with options to extend for a further three thirteen months period, reviewed annually, with a final end date of 30th September 2025.
- Main category
- services
- CPV classifications
- 79342000
- Contract locations
- West Midlands
Award criteria
Criteria the buyer will use to evaluate bids.
| Name | Description | Type | Weighting |
|---|---|---|---|
| 1. Proposed Management Structure, Responsibilities and Skills | 30 | quality | — |
| 2. Explain how the Prospective Student Engagement agency can meet all of the Prospective Student Engagement and Conversion services requirements of the brief as outlined in Table C? | 60 | quality | — |
| 1. Please explain how you would significantly improve rates of conversion from enquiry to application to enrolled student, within the University, resulting in an improved return on investment, better conversion rate and increase in student recruitment numbers? | 50 | quality | — |
| Quality total of | 700 marks | quality | — |
| — | 300 marks | price | — |
Submission & procedure
- Procedure
- Restricted procedure
Award details
Awarded supplier(s), contract period and value as published in the award notice.
Awarded value
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Award date
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Contract start
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Contract end
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