(NU/1589 – 67) Team Newcastle Brand Development

This tender is for the rebranding of Newcastle University’s Team Newcastle visual identity to develop a passionate and inclusive identity for all. Team Newcastle was used previously by the Students’ Union (NUSU) but in a more limited way (linked to performance sport/official sports teams) than is envisaged for future usage. It has also been less well used in recent years. The relaunch of a new Team Newcastle brand and identity as a sub-brand of Newcastle University, is a key element of our new Sport and Wellbeing Strategy. The identity plays a vital role in making all our students feel welcomed when it comes to participation and performance. It also draws together every aspect of sport, whether it’s the student performance athletes, club members, gym-goers, coaches or support staff. Another key element is the rolling out of the identity to supporters’ kit.