GB-London: 102007 - Consumer Trust - Research and advisory services on data policy

The Department for Digital, Culture, Media and Sport (DCMS) leads across government on data-related policy issues, both within government and the wider economy. The department is seeking to undertake research on consumer trust of personal data use, including in relation to the application of the UK's data protection regime. This work aims to assess the ability to achieve consumer trust in relation to personal data. We want to understand this issue in the context of rapidly evolving technologies, and their potential societal and economic impacts.