Description
This project involves the delivery of a fully managed bus shelter and billboard advertising service across Slough, a rapidly growing and densely populated town in Berkshire. The contract, awarded by Slough Borough Council, will run for 11 years with an optional 4-year extension.
The Contractor will be responsible for the supply, installation, maintenance, cleaning, and advertising of 176 bus shelters and 3 billboards, including the introduction of digital advertising screens. All associated costs, such as planning permissions, electricity, and business rates; will be covered by the Contractor.
The project also includes lifecycle management of assets and the generation of revenue for the Council through fixed annual payments, revenue share, and provision of digital advertising space for public messaging.
The Council will receive fixed annual income from advertising (£250,000 from bus shelters and £7,500 from billboards, index-linked), a share of advertising revenue (3% net), and 10% of digital screen time for Council messaging.