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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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165,209 noticesclosed · sorted by publication date
Page 216 of 8261
Time to close
Value
Type
Buyer
Notice
CLOSED
13 May
—
Estimated
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FTS · Services
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Food Standards Agency
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Estimated
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FTS · Services
FS
Food Standards Agency
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Business services· Published 13 May
CLOSED
13 May
—
Estimated
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FTS · Services
FS
Food Standards Agency
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Business services· Published 13 May
CLOSED
13 May
—
Estimated
Closed
FTS · Services
FS
Food Standards Agency
Sanitary Surveys & Reviews for Bivalve Mollusc Harvesting in England and Wales
Business services· Published 13 May
CLOSED
13 May
—
Estimated
Closed
FTS · Services
FS
Food Standards Agency
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Business services· Published 13 May
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Estimated
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· Published 13 May
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This procurement aims to appoint a single supplier to deliver high quality, impactful business support to ambitious SMEs in East Sussex. The contract will run for 8 months from August 2025 to March 2026 with a possible extension of a further 12 months (subject to funding).\n \n The UK Shared Prosperity Fund (UKSPF) is the UK Government's replacement for European Structural Investment Fund (ESiF) that included both the European Social Fund (ESF) and the European Regional Development Fund (ERDF), and is managed by the Ministry of Housing, Communities and Local Government.\n \n The funding for this contract, provided through UKSPF, is contingent upon ESCC receiving the fun
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Page 216 of 8261
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