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02 May
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Harrow Council
Rapid and Ultra-Rapid Electric Vehicle Charging Points
Electrical machinery· Published 21 Feb
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16 May
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PLYMOUTH COMMUNITY HOMES LIMITED
Provision of Insurance and related services to Plymouth Community Homes Limited
Financial services· Published 21 Feb
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24 Mar
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Thames Freeport Limited
Thames Freeport Sustainable Construction Programme
R&D services· Published 21 Feb
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Earley Station Footbridge Refurbishment Work
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Adult Day Services - 25/26
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£99.9m
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Milton Keynes Council
Milton Keynes City Council Supported Living Services Framework 2025-2029
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Dudley Metropolitan Borough Council
Concessionary Contract For The Management of Tennis Courts, And Promotion Of Tennis Within Dudley Parks
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Norfolk County Council
Personal Assistant Register Software
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Lowestoft Town Council
Lowestoft Town Hall - Audio Visual Supply and Installation.
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Supply Chain Transition (Investment Zone)
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Achieving Best Evidence & Section 47 Training
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2223-0315 Resident Carpet and Flooring Scheme
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Anglia Ruskin University
T24/23_CCTV Replacement Programme
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Page 278 of 8261
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Notice peek

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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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