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University of Worcester
UOW950 - Architect - Cricket Centre
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£15k
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Historic England
Film to promote Historic Environment Records (HERs) [NP 245]
Radio & TV equipment· Published 05 Feb
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20 Feb
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BALFOUR BEATTY CIVIL ENGINEERING LIMITED
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Defence Science and Technology Laboratory
Request for market survey to establish availability of ovens suitable for use with flammable solvents.
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University Of The West Of England
Public engagement event to be held in Accra, Ghana - HEED-Africa project
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GALLIFORD TRY INFRASTRUCTURE LIMITED
A47 Tuddenham to Easton - Landscaping
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£75k
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Wayfinding
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Sandwell Metropolitan Borough Council
HPE support and maintenance agreements
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Road Lighting Works Contract 2025-2027
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London Borough of Waltham Forest
Independent Advisor to the London Borough of Waltham Forest Pension Fund
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12 Mar
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UK Research & Innovation
Supply of Bulk Small Mammal Bedding
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UNIVERSITY OF SOUTHAMPTON
Soft Market Testing Exercise for Scholarship Management Software
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SKANSKA CONSTRUCTION UK LIMITED
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Unitas Stoke-on-Trent Ltd
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SIM 2D & 3D Exhibition Design Services for Horrible Science
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Braintree District Council
GB-Braintree: Design and Build of Witham Cycle Bridge (Retender)
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26 Feb
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OPEN202598 Block D Mezzanine Floor
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Recruitment of User Research Participants
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Notice peek

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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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