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DF
ClosedCF · 98df1bc76093

User Testing and Awareness Baselining for the Mandatory Water Efficiency Label

DEPARTMENT FOR ENVIRONMENT, FOOD AND RURAL AFFAIRS
Status
Withdrawn
Estimated
—
Published
29 May 2025

Key facts

Notice ID
cf-416c78d0-1b69-4bb7-b1ae-98df1bc76093
CPV code
79315000 · Business services
Source
Contracts Finder

Timeline

  1. Published
    29 May 2025

Description

he project is being commissioned to provide a baseline measurement of consumer awareness of water efficiency and to explore how well consumers understand, interpret and would use the proposed water efficiency label. Throughout the project, we will use the Transtheoretical Model (TTM) as a structure to assess consumer's level of awareness and engagement with the water efficiency label and purchasing behaviours. By understanding where consumers are across the stages in the TTM, from precontemplation to maintenance, we can tailor strategies to facilitate consumers' progression through the stages to change their behaviours. The project will begin with an inception meeting to finalise objectives, approach, and outputs. Stage 1 will involve a quantitative survey using Ipsos's UK KnowledgePanel to target 2,000 respondents in England, assessing consumer awareness and consideration of water efficiency in purchasing decisions. Due to the crucial importance of understanding the degree to which different factors influence consumer choice, we propose using a MaxDiff exercise to tease out their relative importance. Stage 2 will include qualitative research with three online focus groups and 10 depth interviews. Focus groups will explore attitudes towards water efficiency and the label design, while interviews will involve a mock website showcasing products with the water efficiency label. Both stages will feed into a final report and presentation, including findings, the baseline measurement of consumer awareness and clear recommendations for Defra to take forward around the roll out of the MWEL

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175,267 noticesclosed · sorted by publication date
Page 394 of 8764
Time to close
Value
Type
Buyer
Notice
CLOSED
31 Jan
—
Estimated
Closed
CF
BB
BALFOUR BEATTY LIVING PLACES LIMITED
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£100k
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GH
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GB-Wellingborough: Internal Engagement Software (Intranet)
Software packages· Published 22 Jan
CLOSED
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—
Estimated
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MC
Medway Council
Supply of a Discretionary and Selective Licensing Feasibility Study with Scheme Designation Options for Private Sector Housing
Architecture & engineering· Published 22 Jan
CLOSED
21 Feb
—
Estimated
Closed
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CO
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AI Clinical Coding
Software packages· Published 22 Jan
CLOSED
21 Feb
—
Estimated
Closed
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TP
TEC Partnership
TEC Partnership - Motor Vehicle Lifts
Industrial machinery· Published 22 Jan
CLOSED
31 Jan
—
Estimated
Closed
CF
TN
The National Archives
Access Control Upgrade - Supply & Installation
Office & computing· Published 22 Jan
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11 Feb
£100k
Estimated
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RB
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GB-Hornton Street London: Consulting Team for flat roof and fascia replacement at Full of Life and for pitched roofs and remedial works at Kensington Central Library
Architecture & engineering· Published 22 Jan
CLOSED
07 Mar
—
Estimated
Closed
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SB
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Recreational & cultural· Published 22 Jan
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Estimated
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LC
Lancashire County Council
LPS CAS - Dynamic Purchasing System for Horticultural and Landscape Goods and Services - LCC42925
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07 Feb
—
Estimated
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SC
Staffordshire County Council
Connect to Work
Education & training· Published 22 Jan
CLOSED
29 Jan
£1.0m
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AJ
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COMM1 - Public Address & Voice Alarm Speakers
Software packages· Published 21 Jan
CLOSED
21 Feb
—
Estimated
Closed
CF
WA
WMG ACADEMY FOR YOUNG ENGINEERS
Specialist Equipment - T LEVEL
Industrial machinery· Published 21 Jan
CLOSED
25 Feb
—
Estimated
Closed
CF
BO
Board of Trustees of the Royal Botanic Gardens Kew
RBGKEW1378 - Market Research Framework
Business services· Published 21 Jan
CLOSED
17 Feb
—
Estimated
Closed
CF
WN
West Northamptonshire Council
Security Services Framework - Lot 4 (Out of Hours Services, Monitoring and Maintenance)
Business services· Published 21 Jan
CLOSED
02 Mar
£75k
Estimated
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CF
MF
Musicability Foundation
MusicAbility Centre Phase 1
Construction work· Published 21 Jan
CLOSED
14 Feb
—
Estimated
Closed
CF
MH
Malvern Hills District Council
Refurbishment of Public Toilets at Edith Walk, Malvern, WR14 2AA
Construction work· Published 21 Jan
CLOSED
01 Oct
£383k
Estimated
Closed
CF
PC
Peterborough City Council
Leadership and Management Apprenticeships
Education & training· Published 21 Jan
CLOSED
10 Feb
—
Estimated
Closed
CF
NY
North York Moors National Park Authority
Installing Parkland Guards and Planting - Meeks Farm, Carlton in Cleveland
Agriculture & forestry· Published 21 Jan
CLOSED
04 Mar
—
Estimated
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TM
The Mount Stewart Schools Federation
The Mount Stewart Schools Federation Catering Tender
Hotel & restaurant· Published 21 Jan
CLOSED
11 Feb
—
Estimated
Closed
CF
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HR- Leadership Management Training
Education & training· Published 21 Jan
Page 394 of 8764
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