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TenderFTS · 06bfdd

BTA2219 Mobility Data

British Tourist Authority t/a VisitBritain/VisitEngland

Status

active

Estimated

£330k

Services

Published

30 Jun 2026

Key facts

Notice ID: ocds-h6vhtk-06bfdd
CPV code: 72222300 · IT services
Contract type: services
Source: Find a Tender

Timeline

Published
30 Jun 2026
Submission deadline
04 Aug 2026 · 32 days from now

Description

These services are required to add anonymised data from mobile phones to VisitBritain's data suite. This timely and granular data will be a vital input to the Media Mix Model; an econometric analysis technique used to quantify the impact of Visit Britain’s marketing activity in driving tourism to the UK and identifying how this impact differs by region. A variety of methods allow mobility data providers to track the presence and movements of tourists via their mobile phones including via SDKs (software development kits) which are embedded in mobile apps, or via GPS and passive WiFi. Mobility data may be purchased from specialised agencies or from mobile network providers, both of whom are in scope for this tender.